What sounds more appetizing: a fried chicken sandwich or a crispy buttermilk chicken sandwich? For today’s health-conscious diners, the menu language can make all the difference. Fried food isn’t going anywhere, but guests want to feel better about what they’re ordering. With a few clever menu language tweaks, operators can keep the crave factor high...

French fries are a staple on menus worldwide. But standing out in the crowded fry market can be challenging. Customers crave variety and quality, and meeting their expectations can boost profits. One way to do this is by adding creative seasonings and premium dipping sauces, enhancing French fries for customers. These easy additions can make...

Chicken salt, a seasoning from Australia known for its umami flavor and rich taste, has become a staple for enhancing fries with its unique blend of ingredients. Despite its popularity Down Under, it remains relatively unknown in the US, facing competition from established brands and a market saturated with seasonings. At this point, there are likely several questions...